Real Estate Video Tours
Property Video Presentation
Our experience in producing, filming, editing and promoting real estate videos, will help you engage the type of buyers your property deserves.
Remember the days when a home-made brochure was good enough to sell you a property? Today, customers interested in making such a considerable investment want to be wooed by your professional, state-of-the-art marketing material. Consumers have much higher visual expectations and much shorter attention spans – they want to watch, they don’t want to read.
According to statistics, as many as 90% of home buyers or renters, conduct their search online, with real estate related searches on Google increasing by 253% over the past 4 years.
Is video really necessary to sell your property?
In today’s highly visual society, a video is not just a fancy addition to your listing, a video is a must if you want an expedient and lucrative sale.
Recent surveys show that properties featuring a real estate video, present up to 400% increase of enquiries and can have up to 6% increase in perceived value.
So while professional pictures are a good start, a real estate video is your best option if you want to capture potential buyers’ attention for at least 60 seconds, time enough to establish an emotional attachment to the property and provide a better feel for it.
Will any video do?
Unfortunately, the quality of the video makes all the difference. Give them a grainy, shaky video and they’ll turn it off as quick as lightning. Give them a professionally produced video that enhances the best features of the property and surrounding facilities and you’ll have them glued to their screens for the full length of the video. And that is what you want, particularly if you are listing a home in a higher price bracket.
Sure, producing a premium quality video requires a certain financial investment but the rewards are well worth it as it is proven that:
- A visitor who watched a product video is 85% more likely to make a purchase than if they hadn’t.
- 46% of people who watch an online advertisement take some form of further action.
- With proper optimization, video increases the chance of a front page Google result by 53 X.