If you are not using video in your marketing mix you are losing customers to your competitors who do. Our video marketing services provide significant benefits that you just can’t afford to ignore if you want your brand to compete in this vast, global content overload.
- Video makes you stand out from the crowd
The Internet is a saturated place and it is not easy to break through the noise and get noticed. Professional quality video production captivates, educates and influences audiences in seconds, like no other communication medium. Also, customers find companies that use videos on their websites and social media networking to be more interesting and trustworthy.
- Video puts a face to your business
Your prospects are much more likely to get in touch if they know who you are and if feel they can trust you and your expertise. Talking to them via video, will help them get to know you a lot better than a text article on your website or blog.
- Video conveys complex information easily
There’s nothing worse than reading a boring set of instructions. And yet, if you talk your customers through the various steps involved in cleaning your espresso coffee machine, they’ll love you for it! Even if you think your product is not suitable for video marketing, think twice. Some of the most successful video campaigns have promoted the most obscure products in the market like blenders and shaving blades.
- Videos are engaging
More than 500 years worth of YouTube videos are viewed daily on Facebook! The video numbers are big for all social media and constantly growing! By the time you are reading this, statistics will already be outdated. Sharing your video undoubtedly leads to bigger exposure for your message, better brand awareness and visibility, respectively better conversion.
- Video is measurable
If you are investing time and money in producing marketing videos, you want to know whether you are on the right track or not. A wealth of analytics is available to you, showing you what works and what doesn’t, which topics are of interest, what devices are use to watch your videos, detailed demographics and much more. Knowledge is power and once you understand what your audiences want, you can tweak accordingly and optimise your videos for maximum benefit.
A little overwhelmed by the immensity of it all? Don’t worry, at Video Involver we’ll demystify video marketing for you and help you every step of the way. Get started today by filling out our video production request form.