Creative scriptwriting for video

A great video script deserves a large audience

Scriptwriting for a compelling marketing video

The success of our video marketing campaigns depends on a compelling and engaging script. Scriptwriting takes time and effort as well as skill. Our diverse pallet of creative writers will research your topic and either refine your own script or write an original one, following some main principals of online video storytelling:

  1. Identify your audiences. Define who will be watching this video? What type of information within the video does the audience expect? What tone of voice would keep the audience glued to the screen and encourages viewers to click that “Buy” button?
  2. Outline your content. Determine what kind problem the promoted product or service solves. Using the buyer’s profile developed in the first step, define the product features which consumers are most likely interested in. Highlightbenefits and/or introduce credible client testimonials?
  3. Create a strong opening. Generally, viewers’ attention span is short, and you need to grab their attention from the get-go. How do you do that? By identifying and accenting the biggest and most relevant benefit of the product or service you are presenting, or by opening with a completely outrageous and unexpected scene that blows them away.
  4. Be personable. People like to know who’s behind the company, what’s their story, how they got there and what obstacles they had to overcome to get to where they are. Establish an emotional connection with your audiences and try to make them feel like you are speaking directly to them.
  5. Clear Call To Action. You’ve got all the ingredients for a compelling script – you’ve created a great hook in a personable story and featured the product’s benefits and problem solutions. Now, it’s time to get them to do what you need them to do – close the sale. What do you do? You make it extremely easy for them. You state the call to action clearly, and remind them of the benefits and the disadvantages they face without it. Tie all your offers back to the problem clients face and the solution you offer, and invite them to take the final step.

At Video Involver we believe a great video script deserves a large audience and we always align the copywriting process with our production resources and marketing strategy to make sure your message goes a long way and delivers results.